The Countdown To Compliance
ContextNew European Accessibility Act (EAA) legislation is fast approaching. By June 2025, brands across the EU will have to comply with a minimum AA accessibility criteria by law.
ChallengeTake a deeper look at 35 global brands, across 11 different industries to assess who was falling short, where the most common pitfalls were and how they could be improved across different industries.
OutcomeI created an accessibility scoring framework using a combination of data metrics and more tangible human elements of usability to help assess website inclusivity and identity patterns aligning to WCAG criteria.
Download the report and find out more about the campaign or read on for more on the method.
WCAG audit checklist across 35 global brands
Using SiteImprove & Equally.ai to generate a metric driven score, coupled with human assessment to uncover granular insights across accessibility features such as a screenreader and keyboard navigating. My criteria was developed and aligned with the minimum AA WCAG 2.1 documentation for Perceivable, Operable, Understandable and Robust (POUR).
Identifying patterns & insights
Documenting scores for each pillar of the framework and segmenting by sectors and criteria enabled us to present specific patterns in my findings and use my expertise to highlight common pitfalls within the areas identified.
Visualising Compliance
Tangent’s new brand… just in time. This report came at an opportune time to help define standards for data visualisation and the consultancies brand application. Our abstract visual style brought graphs to life and unique iconography helped illustrate development themes.
Developing & documenting best practices
Using the scoring framework and audit insights I was able to create content around “what” was happening, “why” it was important to real world scenarios and “how” any brand could quickly enhance their digital products for all kinds of impairments.
